Dear company employees, dear managing directors, I am very pleased that you are interested in a cooperation with me. For a successful and unequivocal contact, I ask you to take the time to read this article, just as I may also take the time for your products. Reading time 13 minutes, thanks in advance!
1. Usually (5min)
A social media activist approaches a company with a request to release products, or the company contacts the influencer with an offer of cooperation. Part of the agreement is usually to integrate the product to be advertised into everyday life. The product is then presented to the subscribers, usually immediately after it is made available, although this is usually limited to pure euphemism á la “…the best ever…flawless…I always have it with me…I’ve been using it for ages…” – we know that Serious defects are not mentioned, although there are obviously numerous, at most an unimportant detail that is not decisive for the purchase; sometimes because of the requirements, sometimes because of promising further free gifts. Such an opportunistic appearance has relatively little to do with a review, i.e. a critical-objective consideration. A lack of practical experience is compensated for by acting talent and supplemented by more or less imaginative stories, of which of course not a single one can be proven beyond doubt. But the life of an average influencer is not very different, because real experience costs a lot of time and money. And someone who has even less to do with the outdoors in real life than the sponsoring company invests in this area just as little as the company does in more suitable long-term advertising measures. There are also many other gifts, also from other companies, which are already stacked in parcels in the hallway, waiting to be marketed as quickly as possible. Each week a new product is the best of its kind, and each one is of course always successfully tested in the wild. As someone who actually lives outside, I fully understand that there is no time to continue using the product away from the camera. So the opportunist has no choice but to lie, at least not if he/she wants to become successful with this type of occupation as quickly as possible. The bottom line is that both cooperation partners are basically the winners. It was not uncommon for the consumer to be duped. Those consumers, of whom so many, and more and more, are now contacting me that I can no longer keep up with the answers. Disappointed and annoyed by the financial loss, and shaped by the difficulties they have gotten into, partly because of the protagonist’s lies. In order to compensate for the resulting decline in real subscribers, the influencer simply buys new ones, the package price for the specially programmed bots (sometimes even from the platform operator) is not that expensive. The number of such ominous offers in my inbox initially even exceeded the number of inquiries from companies that practice the type of cooperation described.
If your company is not one of them, if you plan for the long term, if you value something special, and share my conviction that advertising (at least for high-quality products) can also be serious, it may be worth reading on for you now.
2. My difference (4min)
While most social media activists focus primarily on online presences on Youtube, Instagram, Facebook & Co, in the last 7 years I have over 350 (as of 2021) high-quality, detailed and CEO-compliant product reviews with real user and long-term experiences as well as thousands of professional photos, and published in unpaid initiative. As a result, my website ranked first in the search engines. As of 2021, this means around 500 visitors a day and around 500,000 views a year, and the trend is rising, demonstrably of course.
Due to the advance of social networks, there was a growing lack of really meaningful product images and practical photos that are easily accessible to everyone. The greed for such photos is so high that my pictures are not only officially in demand, but are also increasingly being illegally misused internationally. For a company that is self-reliant and is convinced of the quality of its products, it can be described as embarrassing that this type of advertising has been neglected more and more and fewer and fewer companies are willing to pay money for serious advertising . It would be much easier to market a product with a good photo in the search engine and an honest review. Because my website is not tied to subscribers like a channel or profile on a platform, for example, but can be found and read relatively easily by anyone worldwide (www). In order to perfect this concept, there are now corresponding videos on my relatively young YouTube channel for more and more written product reviews. Both complement each other in parallel, whereby the videos are in no way inferior to my reports in terms of professionalism and meaningfulness.
My way of presenting is comprehensive and goes far beyond the simple short display of products. I create professional photos, vivid reports, detailed videos and exciting adventure stories that can be used in all media. And in the end, one thing emerges above all: a satisfied buyer. If I am convinced of a product with my claims and my philosophy, experience has shown that skeptics will be too. You can buy subscriptions and opinions, but not authenticity and conviction.
Due to all the effort I put into my work, this service is of course not for nothing. Free product gifts are of relatively little use to me, I too have to be able to make a living from something, just as a photographer lives from his pictures, a tourist guide from his travels, or a product tester from his tests. In my concept, I combine these three activities and ask you to contact me if you are interested in cooperation if you are willing to pay my extensive work fairly.
3. Tours (1min)
My adventure tours with an expedition character are directly related to my product reviews, i.e. they are often carried out precisely for this purpose. For maximum authenticity, I test, photograph and evaluate outdoor products “live” on tour. Both as part of my adventure trips and on shorter active trips with a focus on hiking, trekking, mountain biking, paddling and 4×4 off-roading, people (tour participants) can accompany me if necessary, and they are also welcome to actively participate in my product tests (possibly with the exception of prototypes); more here. Photos are taken on these tours, and depending on the product, there may also be videos about the product in question. Of particular interest to you as a company:
- Promotional tours, just in time for the market launch of the respective product
- general advertising purposes during series production
- vivid and entertaining travel reports in reading and video format with the product
4. Product Reviews (1min)
My reviews are based solely on real practical experience over a period of time and/or on one of my adventure tours. In any case, in an environment intended for the product or in an authentic setting. All reviews are part of my website and remain published for the entire duration of my website, nothing is deleted. I would like to give interested parties the opportunity to find out more about a product that may be found on the used market (sustainability) even after several years. I am happy to recommend a product that is good in my opinion, without creating an obtrusive advertising character. In order to maintain my professional and factual level, product weaknesses, if any, are also mentioned.
- Creation of detailed, authentic and SEO-optimized written product reviews for search engines
- Top placements of the corresponding product photos in the Google image search
- Video review on my Youtube channel parallel to the written review
5. Brand Ambassador (1min)
Basically, I attach great importance to a trusting and long-term cooperation with companies and manufacturers whose products, in accordance with my philosophy, I am generally convinced of. As an ambassador for your brand, I am happy to take on the responsibility of representing your corporate philosophy in public. A brand message is something special, therefore limited, and for me it means “Product Review Plus”:
- ongoing product reviews of new products from your company
- Review both in German and parallel on my English page
- Exclusive rights to my photos of their products
- regular contact, as well as short-term order implementation
- possibly joint trade fair appearances
- Suggestions for product improvement, as well as ideas for new products
- priority use of your company’s products
- Linking your company (brand logo) in my partner area
- Upon request, your logo will also be on my expedition vehicle
6. Photogryphy (0,5min)
I take photos with passion, and for many years with professional camera equipment for a wide variety of purposes: Documentation of my adventure tours, nature and landscapes, outdoor products during use in an authentic setting. From this I offer you the following photographic services:
- Image rights, i.e. use of my professional photos for your purposes
- high-resolution photo motifs on various print media (e.g. posters, canvas, laminates)
- personal photo service – your wish is my mission
7. Technical reports (0,5min)
I make my acquired knowledge and experience available in the lexicon area of my website. These are thoroughly researched reports on essential outdoor topics, instructions from the field of vehicle technology and everything to do with food and health. I would be happy to prepare a documentary report for you from these areas on a topic of your choice, e.g. for publication on your website or for event purposes.